38.6c New Delhi, India, Friday, May 24, 2024
CelebStreet

HC issues orders against unauthorised use of Amitabh Bachchan's persona

By LawStreet News Network      26 November, 2022 06:12 PM      0 Comments
HC issues orders against unauthorised use of Amitabh Bachchan's persona

Acting on a plea by Amitabh Bachchan, the Delhi High Court on Friday issued orders against unauthorised use of the actor's voice, image, name or any other trait exclusively identifiable with him by any individual.

Bachchan approached the court alleging exploitation of his “publicity rights as a celebrity” by several individuals, including the person behind a “KBC lottery” to scam the public.

Bachchan is the host of popular TV game show Kaun Banega Crorepati (KBC).

After hearing senior advocate Harish Salve on behalf of Bachchan, Justice Navin Chawla said it is undisputed that he is a well-known personality and is likely to suffer an irreparable loss and disrepute if relief is not granted at this stage.

Holding that a case for relief at this stage has been made out by the actor, the court ordered, “There shall be an ad interim ex parte order of injunction”.

In its order, the court said, “The defendants appear to be using his celebrity status for promoting their own activities without his authorisation or permission. The plaintiff is therefore likely to suffer grave irreparable harm or injury to his reputation. In fact, some of the activities complained of may also bring disrepute.”

The court directed telecom authorities to take action to pull down websites providing the content in violation of Bachchan's rights.

It also ordered telecom service providers to block access to telephone numbers circulating infringing messages. It fixed the matter for further hearing in March, next year.

In his submission, Salve said the relief of injunction is sought not only against the individuals named in the lawsuit but also against “john doe” parties or unknown parties who may be exploiting Bachchan's publicity rights.

Advocates Ameet Naik and Pravin Anand also appeared for Bachchan before the high court.

Salve argued that besides the lottery, domain names were registered under the actor's name; there was “Amitabh Bachchan Video Call” service and even T-shirts bearing his photographs.

In his lawsuit, Bachchan has asserted that only he exercises the “control over commercial utilisation of his personality, name, voice, image, likeness and other characteristics that are uniquely identifiable and associated” with him and no one can “utilise”, “misappropriate” or “imitate” any facet of his personality or “exploit the same commercially” without his consent or express authorisation.

The elements of plaintiff's persona have a huge commercial value associated with them and any third party found using any of them is bound to cause confusion and deception amongst the general public, asserted the lawsuit which has sought Rs two crore from the defendants as damages.

The suit claimed one of the defendants is allegedly circulating messages on WhatsApp with the actor's image to promote “KBC lotteries”, which scams the public into believing that 'Kaun Banega Crorepati' was offering lottery prizes to the general public.

Another defendant is selling a general knowledge quiz book with Bachchan's image for aspirants who wish to participate in the television quiz show, the plea claimed.

Bachchan also said that due to his goodwill and reputation, he is “one of the most sought-after celebrities for brand endorsements” and to protect the same, he “ensures that he endorses a product only after carrying out a thorough background check of the brand, its perception in the minds of the public and other relevant factors”.

“The present suit is being filed to protect the plaintiff's name, voice, image, likeness, and all other elements of the plaintiff's persona which are distinctive and the unauthorised use of which by third parties is likely to create confusion and deception amongst the public,” it has further said.



Share this article:

User Avatar
About:


Leave a feedback about this
TRENDING NEWS

no-legal-mandate-for-uploading-of-form-17c-on-website-or-handing-over-to-anyone-other-than-candidate-or-agent-ec-tells-sc
Trending Judiciary
No legal mandate for uploading of Form 17C on website or handing over to anyone other than candidate or agent, EC tells SC

EC tells SC there's no legal mandate to upload Form 17C on websites or provide it to anyone other than candidates or agents, citing risks of misuse and mistrust.

23 May, 2024 11:28 AM
mp-high-court-grants-police-protection-to-couple-facing-honour-killing-threats-over-marriage
Trending Judiciary
MP High Court Grants Police Protection to Couple Facing Honour Killing Threats over Marriage [Read Order]

MP High Court grants police protection to a couple facing death threats from their parents for marrying without consent, citing serious measures against honor killings.

23 May, 2024 03:45 PM

TOP STORIES

sc-notice-to-ec-on-plea-by-adr-for-release-of-voters-turnout-data
Trending Judiciary
SC notice to EC on plea by ADR for release of voters turnout data

SC issues notice to EC on ADR plea to release voter turnout data. SC demands EC to disclose vote counts within 48 hours after each phase of the 2024 Lok Sabha polls.

18 May, 2024 11:16 AM
recovered-direct-chats-between-kejriwal-and-hawala-operators-on-transfer-of-money-ed-claims-before-sc
Trending Judiciary
Recovered direct chats between Kejriwal and hawala operators on transfer of money, ED claims before SC

ED claims to have recovered direct chats between Kejriwal and hawala operators on money transfer in Delhi liquor policy scam; SC reserves judgement on arrest appeal.

18 May, 2024 11:47 AM
delhi-hc-refuses-jackie-shroff-interim-relief-against-youtuber-unfilteredthugesh-for-alleged-personality-rights-infringement
Trending CelebStreet
Delhi HC refuses Jackie Shroff interim relief against Youtuber 'UnfilteredThugesh' for using "Thug Life" in video on Shroff

The Delhi High Court has refused Jackie Shroff interim relief against Youtuber 'UnfilteredThugesh' for alleged personality rights' infringement.

18 May, 2024 05:20 PM
abuse-under-sc-st-act-has-to-be-in-public-view-to-make-out-offence-sc
Trending Judiciary
Abuse under SC/ST Act has to be in public view to make out offence: SC [Read Judgment]

SC rules abuse under SC/ST Act must be in public view. Case involves Olympic Riding and Equestrian Academy, highlighting key requirements for the offence.

18 May, 2024 05:45 PM

ADVERTISEMENT


Join Group

Signup for Our Newsletter

Get Exclusive access to members only content by email